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We were proud of the Greentech Festival Berlin, which had nearly 15,000 people in attendance on sit); Greentech Festival Launch NY 2022, and Greentech Festival Launch Singapore 2022We managed to capture the attention of a high-level political and business audience, which led to strong media coverage of the happenings at our events.We managed to attract over 18,000 attendees globally and had a media reach of over 800 Million across all our projects. In the last 2 years, we’ve had to pivot this event to virtual and with that challenge, we’ve learned to focus our content development on the utmost relevant topics and trends that our clients care about. Xandr Connect – Xandr’s largest owned and operated eventThis event is a massive undertaking that our entire marketing team and our sales people support and that level of collaboration really shows in the output each year. Many organizations were hosting virtual events, so I wanted to offer a valuable, interactive experience that stood out. Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different. Additionally, we saw an exceptional chat engagement of 8,608 total chats and 74 questions via the Q&A tab.Number of attendees and engagement parameters.The biggest challenge from an event marketing perspective was engaging companies through sponsorship activations for our event.
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- SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team.
- Keeping the team going and adding a new sense of belonging has been one of the toughest challenges.
- Continuing to reinvent your strategy and approach to virtual events has been a constant challenge since covid began and 2021 was no different.
- We use the event, and event follow-up, to help move the prospect or customer to the finish line.
- With our platform we are able to build, move and engage audiences no matter where they are in their journey with Salesforce.
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We opted out of paying the 80K to actually have it published, but to me and our internal teams we knew it was big! With such a tight community it is hard to pick sessions and remove others – but it’s looking at the program as a whole and making decisions accordingly.With Nonprofit Summit hitting over 17K in registrations and Education Summit hitting over 10K – these were Guinness Book of World Record numbers for these industries. It’s a scary feeling – and I had to make some close calls even as I was about to board a plane to the event. For instance, I ran a biweekly event series with guest speakers ranging from the Chief People Officer at Zillow to the Global Diversity Officers at Google and American Express.
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More on this later.Even though it cost me time (and still getting all marketing channels firing), I took a few weeks to gather a lot of data on these conferences (previous attendees, what prospects would look like pre- and post-COVID) and established my plans, 1P lists (previous conference attendees and behavioral-based SHRM prospects, 2P rented lists, and 3P Lookalike lists from list brokers mirroring our previous attendees and prospects). With over 250 in-person events in my toolbelt from my time managing B2B events at Deloitte, I pivoted and spearheaded the transition from in-person to virtual client events, training a team of Zoom Producers. Without the hard work of many teams, the events department wouldn’t have been able to execute this very successful series for events.This virtual event series has driven over 36,000 registrations, an average of over 5,000 per event.
I analyzed the casino ohne sperrdatei number of registrants, no-show rate, sales conversion rate, total time in the meeting, and overall engagement. I also ordered custom bobbleheads as a thank-you gift for each speaker.I utilized data sets to quantify success following each event. His coffee designs were a fan favorite and helped break up the day in between conference sessions.
- Imagine DigitalCollaboration of great partners internally and externally but ultimately great content is what makes any digital event stand out and be successful.18,000 unique visitors, 100k page views, 19,000 registrantsDetermining creative ways to engage with attendees virtually and create a meaningful event that isn’t like all the other virtual events going on at the same time.
- Additionally we went through a significant marketing reorganisation in 2021 which impacted almost every team and the way we made decisions and worked with each other.
- The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way.
- While we knew 10,000 people would be doubling our registration year over year, we were confident we could get there.
- We put these plans into play during the last week of February 2022, just a month before our early bird pricing break for Annual conference was scheduled to expire.
- My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry.
We were moving forward planning and executing in-person events which we hadn’t had for 2 years while also maintaining an online virtual program. It respects user behavior of short content available over longer periods of times rather than myopically spending all the energy to maximize time-on-platform for a short amount of time.It caters to top and bottom funnel marketing tactics using progressive gating strategies while marrying the grittiness and authentic event content that makes event content unique. My team has successfully continued producing virtual events and programs, which continues to be our organization’s number one lead generator.We started our webinars, roundtables, and podcasts during COVID and have continued refining and improving the processes.Our webinar retention continues to trend above the industry benchmark.The rising costs across the event and meeting industry.
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So, we consider where event guests are in their consideration process before attending the event. Prior to the pandemic, our hosted event series consisted of in-person dinners and intimate happy hours. ImageCon was a success, in part, because we secured high-quality speakers and focused on providing true value to attendees by creating sessions to optimize their usage of the Cloudinary platform to improve their business. To drive up attendance and engagement, we hosted unique virtual cooking and mixology classes, wine tastings, tequila pairings, and more, with celebrity chefs and bartenders such as Marcus Samuelsson, Julio Cabrero, and Amanda Freitag. I am super happy that we were able to organize and host our WeAreDevelopers World Congress in Berlin so successfully.
- While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers.
- Each event is designed to achieve specific objectives and performance against those is what we evaluate success upon.Ongoing impact of COVID restrictions against plans.
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- The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge.
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For me, it was the first time I was responsible for this event, as I only joined WeAreDevelopers as VP Events in February 2020. WeAreDevelopers World Congress 2022Due to the circumstances that we were in, we were still confronted with the Corona situation at the beginning of last year, and at that time nobody knew if or in which form events could take place again in June. The energy levels at both were off the charts.Navigating in-person events in a post-covid world was our biggest challenge. The MarTech Summit SeriesAfter years of running virtual summits, cancellations, and postponements, we finally brought The MarTech Summit to locations we’ve been planning to for years.The number of attendees at the Summit and the on-site feedback that we received.Our biggest challenge was to move fast and adapt along the way. Both of my pride and joys last year was Education Summit and Nonprofit Summit that are our premier Salesforce.org events.We listened to our customers and brought content they really wanted.
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The conference delivered in numbers, content, programming, and production.Our success was tracked based on a set of key metrics and KPIs, but the ones in particular that stand out are our registration goal and developer audience engagement; mainly centered around hosting Snyk’s first ever Capture the Flag competition for our developer audience. We set out to achieve some lofty goals and by supporting each other and driving towards the same end goal we were able to create some true virtual event magic. One of the projects I’m most proud of in 2021, was a two-day virtual event featuring interactive discussions on best practices in the field of career services, panels with leading thinkers in higher education, keynotes and Q&As with authors and policy makers, and networking to create connections for all attendees.We sent out pre-event swag kits to create excitement leading up to the event. These events became quarterly, and were a key driver of leads for our marketing organization.
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While we can’t share actual numbers, we’ve brought millions of users and event attendees to our platform. Our Pulse community was so glad to be back together again.Pulse US attracted 3,500 in person attendees, and another 1,000 virtually. We had to ensure we complied with the rules and ensure our summit experience delivered what we had promised the attendees. Keeping the team going and adding a new sense of belonging has been one of the toughest challenges.
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Building a proprietary virtual platform to support our events has continued to effectively drive and expand our education, training, customer and internal programs. This allowed us to create more effective and engaging virtual events from the start and maximize our budget. Our on-demand event content is now a powerful sales enablement tool for our sales team, who share session recordings with prospective customers, as well as existing ones who are considering adding on a new capability. In fact, I see us continuing with some of these virtual events even after we have resumed in-person ones. After the experience, we broke out into small groups, allowing people to network with peers and Cloudinary team members, who led discussions on relevant industry topics. Our hosted event series included about 8 virtual events across North America and EMEA markets.
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Huge growth for our company.Being able to pivot last minute to shift events from in-person to virtual is a humbling skill. However, after I started, our first virtual conference had 5x the number of attendees than the virtual webinar. For in-person, being extremely respectful of personal health and safety, putting myself in our audience’s shoes of what I’d expect, and ultimately keeping things small was highly effective.I started at this company 8 months ago with no events or field marketing department. My company’s first ever virtual conference, and first ever in-person event, amidst the pandemic.I was very intentional about making our virtual event as interactive as possible, since the in-person element was missing. The greatest challenge was combatting Zoom fatigue and providing a memorable experience that reflected positively on our company’s brand despite the limitations of a virtual environment.
SnykCon 2021Our annual conference truly embodies one of our core values as a company; One Team. These kits helped our 68% attendance rate (given the average is between 20-40%) as attendees engaged on social through our swag kit campaign. So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole. Drift was very quick to pivot during the pandemic and spun up a new event series that began in April of 2020. While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers. We use the event, and event follow-up, to help move the prospect or customer to the finish line.
And, do so in a way that is thoughtful and personalized.Our biggest challenge was interpreting data and fighting the confirmation bias that we all have. Pulse and Pulse EuropeBringing our largest US and EMEA (Europe, Middle East, and Africa) conferences back to in-person since 2019 was our greatest achievement in the past year. The COVID-19 situation is different for every country, not just concerning the Government guidelines but also people’s attitudes. Bringing back physical audiences after people became accustomed to attending digitally/hybrid during Corona.
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Gitex, Dubai, United Arab Emirates, October 14-18, 2022First time we unveiled HPE’s new brand strategy and look. From India to Singapore to Denver, Chicago, Austin, Orlando to Paris, Munich, Amsterdam and many more, it was a challenge that none of us had executed before. In addition, the scope of the SKO program was executed across 16 global cities at the same time from both in-person and remote locations. The success came from the positive survey feedback responses for working diligently to get team members back in-person and reinforcing our unique culture celebrating individual and team success. Turning our traditional analytics into correlative predictors is a journey we’re on and represents the largest challenge we faced in 2022.